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Gift card rates and value hub
Learn why gift card value changes by brand, region, denomination, and payout country before checking today's estimate.
Last updated 2026-05-29
Direct answer
Your gift card's value is decided by its brand, region, format, payout country, and demand on the day — not by the face value alone.
Face value is only the ceiling. The card's brand and region set the baseline, the format and condition decide how fast it clears review, and the payout country plus the day's FX decide the local amount. Because buyer demand moves daily, the live calculator — not a fixed number — shows today's payout. For a valid card that matches the selected brand, region, amount, and payout country, the calculator price is the final payout price.
What moves your rate
Five things that decide your payout
These are the factors you can actually check before you sell. The denomination is deliberately not on this list — a bigger card does not reliably pay a higher rate per dollar.
Each brand trades differently. Apple and Steam tend to be steady; cards like Amazon and Razer Gold move more from week to week. The brand sets the baseline before anything else.
Compare cards →Card regionAfter authenticity, the card's country is the single biggest lever. A US card, a UK card, and an EU card for the same brand do not carry the same resale value, because buyer demand differs by region.
Why region matters →Format: e-code vs physicalA clean digital code with a clear receipt is faster to verify than a damaged or hard-to-read physical card. Readable, unused cards move through review faster.
Receipt signals →Payout countryThe same card pays a different local amount in NGN, KES, GHS, or XOF. Your final number depends on the day's FX into your payout currency, not just the card.
See payout countries →Demand on the dayRates move with how much buyers want a given card and region right now. That is why the live calculator, not a fixed number, shows today's payout.
Why rates change →Go deeper
The full picture, explained in our pillar guides
Use these when you want the long-form reasoning behind a number, not just the number itself.
Common questions
Gift card rates and value — FAQ
How are gift card rates calculated?
A reputable platform takes the wholesale price a buyer in its network is willing to pay for your specific card — its brand, region, and denomination — and converts that to your local currency at the day's exchange rate to reach the payout you see. SellCardNow does not redeem your card itself; it connects your card to the buyer paying the highest price for it at the moment you sell, and for a valid card that matches the selected brand, region, amount, and payout country, the calculator price is the final payout price.
Why do gift card rates change every day?
Rates track live buyer demand for each card and region, and the exchange rate into your local currency. Both move daily, so the same card can be worth a little more or less from one day to the next. Most sellers do better selling when they have the card and the rate is reasonable than holding out for a peak that may not come.
Why do two $100 gift cards pay different amounts?
Because face value is only the ceiling. Two $100 cards of different brands, or the same brand from different regions (US vs UK vs EU), carry different resale demand. The card's brand, region, format, and condition decide how close to that ceiling the final payout sits.
Does the denomination change the rate per dollar?
Not meaningfully. A larger card does not reliably pay a higher rate per dollar, so it is usually best to sell the card you have rather than wait to combine or split denominations. Check the live calculator for the exact card and amount you hold.
Is an e-code worth more than a physical card?
The format mostly affects speed and risk, not a published premium. A clean digital code with a clear receipt is quicker to verify than a damaged or obscured physical card, which helps the card move through review smoothly. A readable, unused card in any format is what matters most.
Is the rate I see in the calculator the final price?
Yes. For a valid card that matches the selected brand, region, amount, and payout country, the calculator price is the final payout price SellCardNow pays — there is no bait rate and no drop after you send the code. Always confirm the number with the team on the official WhatsApp before sending the card.
Start here
Best existing pages for this topic
Today's rates
Public calculator and current estimate path.
How gift card rates work
Long-form rate education.
Which gift cards pay best
Compare card demand and value patterns.
What is a gift card?
Beginner value and brand-lock explanation.
Rates community questions
Approved, moderated rate questions.
Related intelligence
Connect the next decision
Safe path
Use these hubs to learn, compare, and prepare. When you are ready to sell, start from the site's official CTA flow and verify the current WhatsApp number on /official-whatsapp before sharing trade details.